
Elizabeth Kohler


Batiste Dry Shampoo
Here is a hypothetical ad I made for Batiste dry shampoo. I wanted to create a special edition dry shampoo that would be a throwback to the 60s and 70s hair and an ad inspired by old hair advertisements.

Wildflower Cases
My idea for Wildflower Cases is to make two cases for Valentine's Day. One would be Devon Carlson's and the other would be Sydney Carlson's. They would both reflect their own unique personal style. I think it would be fun to do a whole photoshoot for it shot by Alana O'Herlihy including video as well. The photo shoot would be inspired by vintage Valentine's Day, Valley of the Dolls, Heathers, and Marilyn Monroe. For the video promo I picture the two sisters in separate bedroom talking on their phone with their wildflower cases. Devon is with her dog Martin picking out a Valentine's day dress to go out and Sydney is in her bed with friends watching rom coms and eating chocolate.
Devon's Case
Sydney's Case













Harry's House and Replica
I have an idea of Harry Styles and Replica doing a collaboration with candles. Harry Styles released a new album called Harry's House and I think a good idea would be creating three candles chosen and designed by Harry where he feels most at home. Three hypothetical scented candles I came up with were Sunset Drive, Rainy Day by the Window, and Love on Tour. Harry's House is all about the meaning of home and candles are a way to feel at home or take home with you wherever you go.



Met Gala Theme: Haunted Horror Couture
A theme that I think the Met Gala should do would be horror. Horror in fashion and media has been around for a long time and remains timeless. With hit shows like American Horror Story and Stranger Things, audiences would love to see horror on a red carpet. I am ready to see themed at the Met Gala that challenge guests and designers and allow them to think outside the box and dress outside their comfort zone. I would love to see celebrities invited such as Winona Ryder, Lady Gaga, Mia Goth, Bella Hadid, Daniel Kaluuya, Evan Peters, Bill Skarsgard, and the kids of Stranger Things. I picture a lot pieces from Alexander McQueen, John Galliano, and Christian Dior. I would want to see haunting and horrifying outfits, makeup, hair, and accessories.

Rare Beauty X Taylor Swift
I think Selena Gomez's Rare Beauty makeup line should collaborate with Taylor Swift for her new album Midnights. They should release 3 products, a red lipstick, a highlighter, and a liquid blush. The line should be called "Meet Me at Midnight." Taylor Swift is known for her famous red lip and I would have the shade be called Maroon after her song Maroon on her album Midnights. For the commercial I would have a series of shots of Selena and Taylor at Midnight. One would be them out with friends drinking cocktails, dancing, and all trying to fit into a vintage photo booth and applying their lipstick in the camera. Another scene would be Taylor and Selena in for the night watching movies, eating pizza, and doing makeovers with Rare Beauty makeup. The final scene would be Taylor in the studio writing and facetiming Selena while she's on a late night movie set in her robe touching up her makeup. I would also do a photo shoot with them in a photo booth applying their makeup.



Maroon
Midnight Rain
Bejeweled
We're Not Really Strangers Podcast
We're Not Really Strangers is a card game that is meant to connect with others and have meaningful and deep conversations. These questions get you thinking and allow people to really open up with one another. I would love to see them start a podcast. I think this podcast could be a great way to go beyond just a card game. They could cover topics such as love, loss, anxiety, depression, friendships, and more. These are important topics to discuss and I think they would really expand their brand by starting a podcast. They could bring on guests such as therapists, psychologists, artists, influencers, and more. Some guests to start with would be Selena Gomez, Amanda Gorman, Indy Blue, Orion Carloto, Hellotefi, and Florence Given. All of these public figures use their platform to discuss mental health, share their feelings through writing and poetry, or are open with the world about human emotions and share advice. I would love to see new topics and guests each week have open conversations and then at the end of each episode answer questions and give advice to people to send in. I think We're Not Really Strangers is such a unique brand and I think a podcast would grow their audience even more.

Miu Miu Holiday Commercial
Miu Miu has taken over the fashion industry and ballet core has taken over media. It is all about pink satin ballet flats, ribbons, and flowy skirts, and pink and white tights. Mui Mui should do a holiday commercial. I picture them incorporating ballet into their commercial. I would love Hailey Bieber to be in the commercial because she is not only a perfect girl for Miu Miu but she was a professional ballerina before she was a model. I would have professional ballerinas also perform alongside Hailey. A lot of times in fashion ballet is advertised without actual ballerinas and instead only models who have no knowledge of the art of ballet. I picture the aesthetic of the commercial to be inspired by The Nutcracker Ballet. The commercial could start with the girls going to the opera wearing their Miu Miu outfits and sitting down and watching the Nutcracker and envisioning themselves as each of the sugar plum fairies. The sugar plum fairies would be wearing pieces from Miu Miu such as the ballet flats, silk tops, pink tights, crystal tops and dresses, etc. I think this would be the perfect opportunity for Miu Miu to get really creative this holiday season.
















